Why I Created L.ȳ.f
I started L.ȳ.f from the hardest moment of my life separating from my daughter’s mother and fighting through the guilt and confusion that came with it. I didn’t leave my daughter; I left the situation. And I wanted her to grow up knowing her worth, even if we weren’t under the same roof. So I made one shirt with one message: Love Yourself First. Somewhere in that process, I realized I needed that reminder too. L.ȳ.f was born from pain, but built for healing , for men, for women, for anyone growing through life, not just going through it.